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A Day In the Life of a Device

Guy with Device
Morning Coffee
Geo-Conquest
Geo: 70.730610, -73.935242
Time: 7:30 AM
Category:QSR, Coffee
Demo: 89% White, 53% Female, 60% HHI $100K+
Transit Hub
OOH Pairing
Geo: 40.728185, -73.939824
Time: 8:17 AM
Category: Travel, Commuter
User Visits (30 days): 25
Audience History: 65% Moms, 74% College Educated, 91% business professionals
Place of Work
Proximity Geo-Fence
Geo: 42.125459, -65.985637
Time: 9:30 AM – 6:00 PM
Category: Commuter, Business Professional
User Visits (30 days): 25
Current Audience: 89% business professionals, 55% women, 82% college educated
QSR Lunch
Geo-Fence
Geo: 42.007549, -65.682694
Time: 12:30 PM
Category: Casual Dining, Sports Bar
User Visits (30 days): 1
Current Audience: Millennials, Frequent Traveler, moviegoers
GYM
Behavioral Targeting
Geo: 47.674136, -74.028554
Time: 6:15 PM
Category: Health and Wellness, Fitness, Gym
User Visits (30 days): 13
Current Audience: Green moms, Affluent Shoppers, Healthy Consumers
CPG
Hyperlocal Targeting
Geo:42.542217,-70.358921
Time: 7:30 PM
Category: CPG, Food and Beverage, Grocery
User Visits (30 days): 4
Purchase History: Diet Coke, Fruit Loops, Vitamin Water, Chobani, Boar's Head
Movie Theater
Physical Walk-In
36 Media
Geo:41.663894, -72.058229
Time: 8:30 PM
Category: Moviegoer
User Visits (30 days): 3
Demo: 54% male, 60% ages 18-34