Theaters Geo-Fence

Partnered with IMAX to drive tickets sales for Avengers: Age of Ultron by Geo-fencing theaters for a two week period — one week pre-release and one week post. Added Physical Walk-In (PWI) to track users who were served an ad and later visited IMAX theater

  • CTR 70% Above The Industry Average
  • Drove 1,472 Users Into Theaters
  • Optimizations Decreased CPA to a Low of $7.97, Less Than the Cost of a Ticket