- 236 RETAILER PHYSICAL WALK-IN’S IN ONE WEEKEND
- CTR 5X INDUSTRY AVERAGE
- 6500+ DEVICES CAPTURED
EVENTS TARGETING + RETAILER GEO-FENCING + “FAN” DATA SET
Geo-fenced Baltimore Inner Harbor, Pimlico racetrack and retailers selling Sagamore Rye Whiskey during Preakness weekend to build awareness and drive sales for the product’s launch. Began building a national data set of mobile “Whiskey Thieves” for the brand to target as it launches in other cities.