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EVENTS TARGETING + RETAILER GEO-FENCING + “FAN” DATA SET

Geo-fenced Baltimore Inner Harbor, Pimlico racetrack and retailers selling Sagamore Rye Whiskey during Preakness weekend to build awareness and drive sales for the product’s launch. Began building a national data set of mobile “Whiskey Thieves” for the brand to target as it launches in other cities.

  • 236 RETAILER PHYSICAL WALK-IN’S IN ONE WEEKEND
  • CTR 5X INDUSTRY AVERAGE
  • 6500+ DEVICES CAPTURED