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1st/3rd Party Targeting

Layer in 1st and 3rd party data in conjunction with location, to communicate to a desired audience, eliminating wasted impressions.

Demographic

Demographic

3rd party census data - gender, age, race, household income

Purchase History

Purchase History

3rd party purchase data can be used for targeting and/or attribution

Purchase History

CRM Data

Use 1st party CRM data to convert an offline audience to a mobile audience